Help your child win money for college!

Encourage your K-5 student to take the Reading Makes Cents Reading Challenge.


Through reading and learning valuable financial concepts, your child could win one of fourteen Virginia529 Invest529 college savings accounts. These come with an initial balance of $529 and may grow year over year to further prepare your child for college success. Winning parents are encouraged to make continued contributions to this account.

If your child’s school is not yet signed up, please reach out to your school’s principal or librarian to encourage participation. Reading Makes Cents benefits schools, too, as the program provides each participating library with three free books covering different economic concepts. Plus, if your child’s school has the highest participation rate in their VaASL region, they will win an additional $500 worth of books for their school library.

Student Awards

Students in kindergarten through grade 5 who successfully completed and submitted the Reading Challenge Log by the due date were eligible to win one of fourteen Invest529 accounts with an initial balance of $529.




The concepts of scarcity, choices, money, and saving for the future are valuable life lessons … and what better way to teach them to students than through great books?

Through active participation in the Reading Makes Cents program, K–5 students will discover, understand, and apply the following History and Social Science SOL concepts:

  • SCARCITY (limited resources) and that people make choices because they cannot have everything they want
  • All CHOICES have an OPPORTUNITY COST (the second choice given up when making a choice)
  • People WORK to earn MONEY to buy goods and services and SAVE to purchase things in the future

Saving and You


Clearly, saving money is important – and in a nation of ever–rising higher education costs, saving for your child’s educational future is more necessary than ever before.

Fortunately, saving for higher education doesn’t have to be scary or difficult. Virginia529, the nation’s largest 529 college savings plan, can help make your child’s academic dreams a reality.